Secure
Vitinn runs in your own cloud environment (AWS or Azure) in Europe. All data is encrypted in transit and at rest, and never used to train AI models. The setup meets GDPR and international security standards from day one.
Read moreAPRÓ Vitinn - Lighthouse
Your people get answers, summaries and drafts in Icelandic, drawn from the systems you use, and it all runs in your own cloud environment in the EU.
80% of professionals in Iceland use AI at work. Of those, 65% use a personal account without their employer’s approval. All oversight is lost, and the value stays in each person’s chat history.
Source: Viska survey, November 2025
About half of Icelandic companies use AI, but only a quarter use it for specific tasks and fewer still have a formal strategy. Projects get stuck at the pilot stage instead of delivering business value.
The same question can get different answers because the AI lacks context. It relies on general data with no connection to your internal systems. The answers sound convincing but are often neither correct, consistent nor traceable.
General AI draws on general information. Vitinn is built on your own data and ways of working.
Vitinn runs in your own cloud environment (AWS or Azure) in Europe. All data is encrypted in transit and at rest, and never used to train AI models. The setup meets GDPR and international security standards from day one.
Read moreVitinn connects to your internal systems and data, so answers reflect your workplace rather than general information from the web. You choose which models are available, whether Claude, ChatGPT, Gemini or others, and can add or switch models as the technology moves on.
Read moreYou own everything: the data, the solution and the value the AI creates. Vitinn doesn’t lock you into one vendor; if a better model comes along, switching is simple and you don’t start over.
Successful AI adoption is 80% people and processes and only 20% technology. We help you start small, provide thorough training and measure results as you go.
Read moreCompanies and public bodies using Vitinn in day-to-day work.
Retail
One shared workspace for all staff, connected to product data, stock and procedures.
Public sector
Verified answers with sources for staff, and schools query their own admissions data in plain language.
Insurance
A workspace in its own AWS environment in the EU, and an agent that analyses claim documents right in the claims process.
Vitinn connects to Business Central, Microsoft 365, Jira, SharePoint and more. You ask one question, and Vitinn fetches the answer from the right system, within the access you have.
See all integrationsUnclear where we stand.
Clear where we stand.
How are we tracking against the budget today?
Revenue 6% over budget, payroll 2% over.
ISK 2.1moperating result above budget
Talk to your finance system, your ticketing system and your data.
Answers follow your access. Figures in the examples are made up.
We look at where AI can do the most for you, and which data and systems matter.
We deploy Vitinn in your AWS or Azure environment and connect it to your single sign-on.
We connect the systems that matter and help your people take the first steps.
We monitor, keep it updated and add connections as your needs change.
The price reflects your scope and needs. Included: setup in your cloud environment, monitoring and updates, and managed rollout. Operations on-call is available as an add-on. Advisory is a separate service - it can lead to Vitinn, but doesn’t have to. No vendor lock-in: the environment and the data are yours. Model usage is paid directly to AWS or Azure on your own account. You see it and control it in Vitinn.
Get in touch directly with the people behind this. We answer ourselves.

Andri Örvar Baldvinsson
andriorvar@apro.is
Páll Jónsson
pall@apro.is
Hlöðver Þór Árnason
hlodver@apro.isOr email us at apro@apro.is
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