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APRÓ Vitinn - Lighthouse

Your people use AI. We keep the data at home.

Your people get answers, summaries and drafts in Icelandic, drawn from the systems you use, and it all runs in your own cloud environment in the EU.

In use at

and many other Icelandic companies and public bodies

Speed without strategy creates no value.

Shadow AI

80% of professionals in Iceland use AI at work. Of those, 65% use a personal account without their employer’s approval. All oversight is lost, and the value stays in each person’s chat history.

Source: Viska survey, November 2025

Pilots that stall

About half of Icelandic companies use AI, but only a quarter use it for specific tasks and fewer still have a formal strategy. Projects get stuck at the pilot stage instead of delivering business value.

Source: Statistics Iceland, ICT usage in enterprises 2025

Unreliable answers

The same question can get different answers because the AI lacks context. It relies on general data with no connection to your internal systems. The answers sound convincing but are often neither correct, consistent nor traceable.

How we get started

Sound familiar?

  • Your data protection officer asks questions nobody can answer.
  • Everyone pays for their own subscription, and nobody has an overview of the cost.
  • Nobody is sure whether it's safe to put sensitive data into AI.

What is APRÓ Vitinn?

General AI draws on general information. Vitinn is built on your own data and ways of working.

Secure

Vitinn runs in your own cloud environment (AWS or Azure) in Europe. All data is encrypted in transit and at rest, and never used to train AI models. The setup meets GDPR and international security standards from day one.

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Flexible

Vitinn connects to your internal systems and data, so answers reflect your workplace rather than general information from the web. You choose which models are available, whether Claude, ChatGPT, Gemini or others, and can add or switch models as the technology moves on.

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Full ownership

You own everything: the data, the solution and the value the AI creates. Vitinn doesn’t lock you into one vendor; if a better model comes along, switching is simple and you don’t start over.

Proven method

Successful AI adoption is 80% people and processes and only 20% technology. We help you start small, provide thorough training and measure results as you go.

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Customers

Companies and public bodies using Vitinn in day-to-day work.

  • Retail

    One shared workspace for all staff, connected to product data, stock and procedures.

    • Company-wide use within months
    • Public AI tools replaced by one governed workspace
    • Product details, stock and policy answers in seconds
  • Public sector

    Verified answers with sources for staff, and schools query their own admissions data in plain language.

    • Staff get verified answers instantly, always with a source
    • Schools across Iceland analyse their own admissions data in plain language
    • Learning material made interactive for students and teachers
  • Insurance

    A workspace in its own AWS environment in the EU, and an agent that analyses claim documents right in the claims process.

    • One workspace instead of scattered AI tools
    • An agent in the claims process: case data stays in VÍS’s cloud
    • In production with monitoring and alerts

Ask your systems in plain language

Vitinn connects to Business Central, Microsoft 365, Jira, SharePoint and more. You ask one question, and Vitinn fetches the answer from the right system, within the access you have.

See all integrations
APRÓ VitinnExample questions

Unclear where we stand.

Clear where we stand.

How are we tracking against the budget today?

Finance system

Revenue 6% over budget, payroll 2% over.

ISK 2.1moperating result above budget

Talk to your finance system, your ticketing system and your data.

Answers follow your access. Figures in the examples are made up.

How it works

  1. Start with the goal

    We look at where AI can do the most for you, and which data and systems matter.

  2. Set up in your environment

    We deploy Vitinn in your AWS or Azure environment and connect it to your single sign-on.

  3. Connect and roll out

    We connect the systems that matter and help your people take the first steps.

  4. Run and improve

    We monitor, keep it updated and add connections as your needs change.

A fixed monthly price, no per-user fee

The price reflects your scope and needs. Included: setup in your cloud environment, monitoring and updates, and managed rollout. Operations on-call is available as an add-on. Advisory is a separate service - it can lead to Vitinn, but doesn’t have to. No vendor lock-in: the environment and the data are yours. Model usage is paid directly to AWS or Azure on your own account. You see it and control it in Vitinn.

Talk to us

Get in touch directly with the people behind this. We answer ourselves.

Or email us at apro@apro.is